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Wednesday, May 21, 2008

Spring 2008 Graffiti Project: P.S. Problem Solved? One Class's Approach To Revealing "The Beauty Myth"

Extending the principles and ideas discussed in their Gender and Popular Culture class, the students created a banner that questions and redefines the beauty myth.

Based on the Graffiti Women book by Nicholas Ganz, the banner began with a Victoria's Secret print advertisement with items on the side pointing to parts of a naked women's body that could be improved with those products.

To change the advertisement, the students of the class took items that could be purchased and tiled them across the naked women's body to uncover the beauty myth in a way that the class felt appropriate.

The project title was then chosen as “P.S. Problem Solved?: Beauty Myth (Un)Covered,” in order to show the ways in which the beauty industry tries to define the perfect women and the costs it takes to live up to that standard. The class hopes that it will be kept as a constant reminder of the chilling effects of the beauty industry and the imposing views that it places on the minds of US society.

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