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Wednesday, May 19, 2010

Blog Post 4 - Video Project Option: Reinventing a Piece of Pop Culture

The format of the project needs to be a video (a slide show set to music would also work...but you'll need to be able to upload it in a format that is compatible with YouTube (.mp4 .wmv. etc.) Each group member will then post the project to his/her individual blogs using the instructions from YouTube (it's just a copy and paste maneuver).  

You will need to narrow your scope of popular culture and choose a media format/genre (below are some examples):
* TV Program
* Radio Show
* Film
* Music Video
* Magazine
* Video Game
* (Aspect of) Athletic Event
* Fashion
* Public Education & Corporation
Choose a subject/audience:
For example, create a satirical cartoon, cable news program, reality show, televised sporting event, parenting magazine, a game show, children’s entertainment (from Scooby Doo to High School Musical), part of the fashion world (runway modeling or the next season’s "Look Book"); if corporate-edu-consumer-training is your interest, think of a revised Chanel One, corporate sponsored events, curriculum, or major capital project-funding , such as the construction of stadiums and theaters, perhaps target one of these areas in a Colbert-Styled "The W├śrd" or a set of segments from The Soup.

If you choose to work within movies/films, a "trailer" would be the right length and format
for envisioning this assignment.

Based on your chosen genre/format:
* Give your production/publication a name— be original and creative!
* Identity the assumptions that underlie the messages you want to send.
* Specifically, identify the messages that you see being disseminated by an analogous/similar form of media that relate to gender, sexuality, race, class, etc. (i.e. current fashion magazines send the message that being female involves striving for ‘ideal’ physical beauty).
* Create visual images and text (whether written or spoken) that accurately work off these assumptions. (What message(s) do you want to send about, sexuality, racism, sexism, and/or classism)  * You may use images from other texts/videos/images/audio to create a commentary on a preexisting element of popular culture. However, make sure you cite these external sources in your video in the "credits" using MLA citations at the end.
* Write, enact, portray (in the format suited for the genre you’ve chosen- video, image, etc) that address existing norms, ideals, and messages about gender, either directly or indirectly. (i.e. an article about males and eating disorders addresses gender directly while an article about the CEO of a Fortune 500 company who happens to be a woman addresses it indirectly)

Remember that you need to make it clear that your production is a critique of gender (and other categories and biases too, where applicable) and ensure your project is inspired by a particular author's (or multiple authors) points. For example, a video montage of reality TV show-clips with text/voice-overs illustrating Ouellette and Hay's argument about Reality TV would clearly be linkable to their piece as the basis of your critique. 

There is no write-up for this project; however, you must have a title and all group members must be cited in the credits along with all sources of information and inspiration.

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